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  • YES – We still advertise properties in newspapers and magazines

    February 19th, 2011
    Articles on marketing trends take the position that any company who spends money on print advertising is wasting money. There is also the theory that “old-fashioned” print ads make sellers feel good but that they really don’t sell houses.

    You may call Jaret & Cohn Real Estate slightly “old-fashioned” because we still advertise properties in newspapers and magazines. We know that not everyone who buys a house (or who is helping someone look for a house) is actively online or tech savvy (Not everyone has a computer or smart phone). There is still a significant segment of buyers who still finds homes for sale in newspapers and magazines. Why would we would we want to ignore an entire group of potential clients by refusing to reach out to them in a way that appeals to them?

    According to the National Association of REALTORS® 2010 Profile of Home Buyers and Sellers a vast majority of buyers begin their home search process online. These statistics do not mean that the Internet is the only way buyers search for properties or that online marketing should be our only source of advertising.

    Selling a home, piece of land or commercial property takes a combination of marketing tactics that are specific to the property and target buyer audience. We listen to our client’s needs, work our large network of Jaret & Cohn agents and community connections, leverage our experience, advertise online and YES – we still place ads in newspapers and magazines.