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  • Hiring a Broker: Look Beyond the CMA

    August 4th, 2010

    Generally, sellers will hire their listing agent in one of three ways:

    1) They will list with an agent that they know and trust through personal and business relationships;
    2) They will list with the real estate agent they have worked with in the past; or
    3) The seller will interview several agents prior to choosing the one to list their home.

    If you already know or have a past experience with a broker – great! You’ll know what to expect, how to interact with the broker and trust that they will work in your best interest.

    If you choose to interview brokers then look beyond their valuation or Comparable Market Analysis (CMA) of your property. CMAs from the agents competing for your listing should fall within a similar range. However, if one agent’s CMA is significantly on the high side – don’t make that high price the singular reason for giving that agent the listing.

    Hire your agent based upon their total marketing presentation, advertising package, track record, and reputation. Also consider your connection and ability to communicate effectively with the agent.

    Any agent can price the home at a level you choose. Remember it is the total listing package that you are ultimately hiring and paying for.